The Work of Art in the Age of Mechanical Reproduction

A German philosopher, cultural critic and essayist, Walter Benjamin stated in his book The Work of Art in the Age of Mechanical Reproduction (1936) that the "aura" of an artwork diminishes through mechanical reproduction. The work of art which can't be mechanically reproduced, such as painting, has greater presence of originality and authenticity.

A painting has an aura while a photograph does not; the photograph is an image of an image while the painting remains utterly original.
Anders Zornin,  Kilpasoutu  (1886)

Anders Zornin, Kilpasoutu (1886)

While it is true that with photography the human "touch" was detached form the art work, for the first time, and replaced it with a machine. The concept of reproduction has always been present in the arts. The early cavemen paintings used easily duplicable figures and handprint stamps. Later on people copied the artworks of masters in order to develop their own techniques – a kind of reproduction of its own. Same goes with technological reproduction. The ancient Greece had its methods to mechanically reproduce patterns: creasing and embossing. Wood engraving made graphic art technologically reproducible and the invention of printing made the same possible for literature. Also original paintings are reproduced by printing to make them more accessible to the public.

Ancient Greece pottery art

Ancient Greece pottery art

Wood engraving then and now

Benjamin's statement is understandable: the possibility of mass reproduction of a photograph and the rapidity of the process could be seen as diminishing factors for the artworks "aura". It does not, in my opinion, concern with the uniqueness or value of the work of art. It is still the artist's "eye", the unique vision that makes the piece come into existence. When it comes to the value of the work, art photographers know and take these factors into consideration. They only make a set number of prints, the less there are the more "rare" or valuable the prints are. They can also print big or use unusual printing methods to add to the value of their works. 

Andreas Gursky,  Rhein II  (1999)

Andreas Gursky, Rhein II (1999)

This photograph by German artist Andreas Gursky was sold for 4,3 million U.S dollars making it the most expensive photograph of today. 

Lotta Lemetti,  Twin Peaks  (2016)

Lotta Lemetti, Twin Peaks (2016)

Artist interpretation: Disney Concert Hall

As an artist the most important thus the most difficult thing is to find your unique voice. A vision and style that is truly yours. We were challenged to do that with an exercise to take a series of pictures of the Disney Concert Hall in Downtown Los Angeles. Probably the most photographed building in the whole California. No wonder. It's an amazingly unique and beautiful piece of architecture that offers delicious and surprising lines, details and materials to examine for everyone who views it. No corner is the same. 

Still, it seemed impossible to get to an angle that no one else would've gotten before. Until I started to think Who am I as a photographer? I wouldn't say an architecture photographer. What would I say then? What would I take pictures of? And from there, the pictures found themselves. Small details, ordinary but beautiful. That's what my Disney Concert Hall looked like.